■ Introducing ActEngine AI, a CS & Sales AI agent platform to drive revenue growth
■ Deployed at Thailand’s LINE MAN Wongnai, the CS AI agent cuts handling time by 60%+ and boosts accuracy by 16% vs. human agents.
■ Sales AI agent offers 24/7 personalized outreach for small merchants to unlock new revenue opportunities
■ Deployed at Thailand’s LINE MAN Wongnai, the CS AI agent cuts handling time by 60%+ and boosts accuracy by 16% vs. human agents.
■ Sales AI agent offers 24/7 personalized outreach for small merchants to unlock new revenue opportunities
SEONGNAM, South Korea – March 12, 2026 – LINE Plus Corporation today announced the launch of its AI agent infrastructure platform, “ActEngine AI,” marking a full-scale entry into the B2B AI market. ActEngine AI goes beyond conventional chatbot solutions and cost-efficiency–focused AI adoption to offer enterprises improved performance and outcomes that can lead to measurable revenue growth. Amid the accelerating AI-driven business reorganization across all industries, ActEngine AI will serve as an “AI Transformation Partner,” leading innovation in enterprise Customer Service (CS) and Sales.
ActEngine AI
An Action-Oriented AI Infrastructure Platform for Enterprise CS and Sales
ActEngine AI’s CS-specialized agent is an action-oriented platform that moves beyond simple Q&A chatbots to execute actual business processes and continuously improve performance by learning from results. Through an integrated operation portal, enterprises can build and operate AI agents with just a few clicks, automating the entire customer support workflow—from initial response to complaint handling and issue resolution.
The core differentiator of the Sales-specialized agent is its “Outbound Action” capability. Unlike simple CRM message automation, the AI analyzes real-time data to autonomously determine the optimal audience, timing, and strategy. It comprehensively analyzes multi-dimensional data—such as order patterns, visit frequency, and discount sensitivity—to generate and send personalized promotions. It is designed to seamlessly connect these actions to actual ad execution and promotion settings. By covering the Small and Medium Business (SMB) sector, which was previously difficult for traditional sales organizations to manage, this “1:1 Sales AI” simultaneously supports the platform’s revenue expansion and the growth of partner merchants.
Furthermore, ActEngine AI provides services that refine vast volumes of enterprise CS and sales data into LLM-friendly formats, establishing optimized data pipelines based on LINE’s expertise in large-scale traffic management and global-standard security infrastructure. This allows companies to deploy high-performance AI agents immediately without complex technical preparation, maximizing business efficiency.
Proven Performance Through Thailand’s LINE MAN Wongnai, Offering Innovating CS and Sales Environments for Small Businesses
ActEngine AI has already demonstrated measurable results through deployment on LINE MAN Wongnai, Thailand’s largest on-demand platform (including food delivery and mobility services), serving more than 700,000 merchant partners. The CS-specialized AI agent officially launched in January, with the capacity to automatically process approximately 360,000 merchant inquiries annually, improving response accuracy and customer satisfaction.
Within the LINE MAN Wongnai merchant portal, the AI agent has reduced case handling time by over 60% and improved accuracy by 16% compared to professional human agents, enhancing operational efficiency and the overall support experience.
In addition, about 80% of restaurant merchants on LINE MAN Wongnai are small businesses operated by one or two individuals. Traditional sales teams have primarily focused on larger merchants, but ActEngine’s sales-specialized AI agent, officially launched on February 26, 2026, provides 24/7 personalized engagement for small merchants, creating much-needed new revenue opportunities.
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments,” said Yod Chinsupakul, CEO of LINE MAN Wongnai. “ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners through AI and data-driven
ActEngine AI’s CS-specialized agent is an action-oriented platform that moves beyond simple Q&A chatbots to execute actual business processes and continuously improve performance by learning from results. Through an integrated operation portal, enterprises can build and operate AI agents with just a few clicks, automating the entire customer support workflow—from initial response to complaint handling and issue resolution.
The core differentiator of the Sales-specialized agent is its “Outbound Action” capability. Unlike simple CRM message automation, the AI analyzes real-time data to autonomously determine the optimal audience, timing, and strategy. It comprehensively analyzes multi-dimensional data—such as order patterns, visit frequency, and discount sensitivity—to generate and send personalized promotions. It is designed to seamlessly connect these actions to actual ad execution and promotion settings. By covering the Small and Medium Business (SMB) sector, which was previously difficult for traditional sales organizations to manage, this “1:1 Sales AI” simultaneously supports the platform’s revenue expansion and the growth of partner merchants.
Furthermore, ActEngine AI provides services that refine vast volumes of enterprise CS and sales data into LLM-friendly formats, establishing optimized data pipelines based on LINE’s expertise in large-scale traffic management and global-standard security infrastructure. This allows companies to deploy high-performance AI agents immediately without complex technical preparation, maximizing business efficiency.
Proven Performance Through Thailand’s LINE MAN Wongnai, Offering Innovating CS and Sales Environments for Small Businesses
ActEngine AI has already demonstrated measurable results through deployment on LINE MAN Wongnai, Thailand’s largest on-demand platform (including food delivery and mobility services), serving more than 700,000 merchant partners. The CS-specialized AI agent officially launched in January, with the capacity to automatically process approximately 360,000 merchant inquiries annually, improving response accuracy and customer satisfaction.
Within the LINE MAN Wongnai merchant portal, the AI agent has reduced case handling time by over 60% and improved accuracy by 16% compared to professional human agents, enhancing operational efficiency and the overall support experience.
In addition, about 80% of restaurant merchants on LINE MAN Wongnai are small businesses operated by one or two individuals. Traditional sales teams have primarily focused on larger merchants, but ActEngine’s sales-specialized AI agent, officially launched on February 26, 2026, provides 24/7 personalized engagement for small merchants, creating much-needed new revenue opportunities.
“LINE MAN Wongnai has continuously strengthened its platform competitiveness through technology investments,” said Yod Chinsupakul, CEO of LINE MAN Wongnai. “ActEngine AI will serve as a catalyst for advancing both CS and sales operations for our merchant partners through AI and data-driven
CS Agent and Sales Agent
Evolving Into a Global B2B AI Platform Beyond Asia
Building on ActEngine AI, LINE Plus plans to accelerate its expansion as a global B2B AI platform provider. Beyond text-based agents, the company is preparing voice-based AI agents designed for real-world customer consultation and sales environments.
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun "Jayce" Shin, Head of B2B AI Business at LINE Plus. “Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail. Beyond improving operational efficiency, we aim to establish ourselves as a core AI business partner that delivers revenue growth for enterprises across Asia and global markets.”
Building on ActEngine AI, LINE Plus plans to accelerate its expansion as a global B2B AI platform provider. Beyond text-based agents, the company is preparing voice-based AI agents designed for real-world customer consultation and sales environments.
“ActEngine AI consolidates LINE’s accumulated technological capabilities and expertise into an AI solution that drives tangible business growth,” said Hyunjun "Jayce" Shin, Head of B2B AI Business at LINE Plus. “Building on the proven results from Thailand’s leading delivery platform, we plan to expand into various industries including finance and retail. Beyond improving operational efficiency, we aim to establish ourselves as a core AI business partner that delivers revenue growth for enterprises across Asia and global markets.”