For Kuan-Ting Chen, who travels frequently from Taiwan to Korea for work, figuring out how to navigate the local payment system used to be a constant source of worry. Each country has different ways of handling the myriad of purchases that one encounters throughout the day, and local payment systems don’t always work in other countries.
That is, however, until LINE Pay launched its overseas payments business in 2024. Now, he finds buying whatever he needs to be a snap, from souvenirs for friends and family to just getting a morning coffee.
“Traveling abroad used to be stressful because I wasn’t familiar with the local payment methods,” said Chen. “Now, when I visit Korea, it’s much easier—I can just use LINE Pay, which I already use every day in Taiwan.”
That is, however, until LINE Pay launched its overseas payments business in 2024. Now, he finds buying whatever he needs to be a snap, from souvenirs for friends and family to just getting a morning coffee.
“Traveling abroad used to be stressful because I wasn’t familiar with the local payment methods,” said Chen. “Now, when I visit Korea, it’s much easier—I can just use LINE Pay, which I already use every day in Taiwan.”
A Familiar Way to Pay Abroad
In Korea, LINE Pay’s strategy centers on partnering with large brands and well-known chain stores that are popular among Taiwanese tourists, working closely with partners to co-create exclusive promotions tailored to Taiwanese users, encouraging Taiwanese tourists to visit partner stores, and offering a payment experience they are already familiar with from daily life in Taiwan.
For many Taiwanese travelers, paying abroad once meant preparation—exchanging cash, checking card acceptance, or downloading unfamiliar local apps. Since LINE Pay launched its overseas payments business, with Korea as its first pilot market, that process has become far simpler.
“It doesn’t just make things easier for Taiwanese travelers,” said Yi-Chun Chang, a 33-year-old corporate marketer. “It also makes it easier for local merchants to accept payments from us.”
Since then, LINE Pay has expanded to more than 80,000 partner locations across Korea. From Lotte Mart and department stores to premium outlets and duty-free shops, more than 300,000 Taiwanese users have already used LINE Pay in Korea—driving overseas transaction volume toward an estimated NT$1.5 billion (US$48 million) by the end of 2025.
What’s fueling that growth isn’t only wider acceptance, but a more thoughtful connection between payments and travel experiences. Beyond checkout, LINE Pay offers local stories, travel-route recommendations, and location-based benefits—turning payments into part of the journey rather than an interruption. In doing so, LINE Pay continues to evolve from an everyday payment tool in Taiwan into a service designed to make travel feel more effortless.
In Korea, LINE Pay’s strategy centers on partnering with large brands and well-known chain stores that are popular among Taiwanese tourists, working closely with partners to co-create exclusive promotions tailored to Taiwanese users, encouraging Taiwanese tourists to visit partner stores, and offering a payment experience they are already familiar with from daily life in Taiwan.
For many Taiwanese travelers, paying abroad once meant preparation—exchanging cash, checking card acceptance, or downloading unfamiliar local apps. Since LINE Pay launched its overseas payments business, with Korea as its first pilot market, that process has become far simpler.
“It doesn’t just make things easier for Taiwanese travelers,” said Yi-Chun Chang, a 33-year-old corporate marketer. “It also makes it easier for local merchants to accept payments from us.”
Since then, LINE Pay has expanded to more than 80,000 partner locations across Korea. From Lotte Mart and department stores to premium outlets and duty-free shops, more than 300,000 Taiwanese users have already used LINE Pay in Korea—driving overseas transaction volume toward an estimated NT$1.5 billion (US$48 million) by the end of 2025.
What’s fueling that growth isn’t only wider acceptance, but a more thoughtful connection between payments and travel experiences. Beyond checkout, LINE Pay offers local stories, travel-route recommendations, and location-based benefits—turning payments into part of the journey rather than an interruption. In doing so, LINE Pay continues to evolve from an everyday payment tool in Taiwan into a service designed to make travel feel more effortless.
Beyond Payments: LINE Pay Becoming Part of Daily Life in Taiwan
In Taiwan, QR payments are part of everyday life — in fact, 13.6 million of Taiwan’s 23 million people use LINE Pay — and LINE Pay sits at the center of that routine. You can find a green QR code sign with a cute Brown character on the counter of restaurants, grocery stores, cafes and even food stands. More than half of the population uses LINE Pay regularly, whether at large retail chains or small neighborhood shops.
“From morning coffee to dinner on the way home, LINE Pay is how I handle everyday payments—it’s just part of daily life in Taiwan”, says Chang.
Compared to Korea, LINE Pay’s focus in Taiwan is on the local business landscape. Around 98 percent of businesses in Taiwan are small and medium-sized enterprises, meaning that everyday commerce largely takes place at convenience stores, neighborhood retailers, food stalls, service providers, and other local outlets.
For these merchants, what matters more is how a platform can help them attract customers and grow their business. Through LINE Pay, merchants are able to tap into LINE Pay’s broader ecosystem, leveraging built-in marketing tools, promotional resources, and campaign support to reach potential customers more effectively.
In Taiwan, QR payments are part of everyday life — in fact, 13.6 million of Taiwan’s 23 million people use LINE Pay — and LINE Pay sits at the center of that routine. You can find a green QR code sign with a cute Brown character on the counter of restaurants, grocery stores, cafes and even food stands. More than half of the population uses LINE Pay regularly, whether at large retail chains or small neighborhood shops.
“From morning coffee to dinner on the way home, LINE Pay is how I handle everyday payments—it’s just part of daily life in Taiwan”, says Chang.
Compared to Korea, LINE Pay’s focus in Taiwan is on the local business landscape. Around 98 percent of businesses in Taiwan are small and medium-sized enterprises, meaning that everyday commerce largely takes place at convenience stores, neighborhood retailers, food stalls, service providers, and other local outlets.
For these merchants, what matters more is how a platform can help them attract customers and grow their business. Through LINE Pay, merchants are able to tap into LINE Pay’s broader ecosystem, leveraging built-in marketing tools, promotional resources, and campaign support to reach potential customers more effectively.
“I’m more eager to use LINE Pay because I know it helps merchants connect with customers and operate more smoothly. I feel like LINE Pay is a platform that considers everyone,” said Chang.
Turning Cities Into Interactive Experiences with AR
LINE Pay is also exploring how technology can enhance everyday payment experience. With the launch of LINE Pay AR through its Treasure Map 2.0 service, city streets become interactive spaces rather than static backdrops.
By opening their camera, users can see nearby LINE Pay merchants, directions, and current offers layered directly onto the real world. Store information and promotions appear naturally within the environment, making discovery easier without switching between apps.
LINE Pay AR began trial operations in select areas of Taipei and is set to expand to major commercial districts across Taiwan. The goal is to connect payments, information, and discovery into a single experience, turning everyday movement through the city into moments of engagement.
Turning Cities Into Interactive Experiences with AR
LINE Pay is also exploring how technology can enhance everyday payment experience. With the launch of LINE Pay AR through its Treasure Map 2.0 service, city streets become interactive spaces rather than static backdrops.
By opening their camera, users can see nearby LINE Pay merchants, directions, and current offers layered directly onto the real world. Store information and promotions appear naturally within the environment, making discovery easier without switching between apps.
LINE Pay AR began trial operations in select areas of Taipei and is set to expand to major commercial districts across Taiwan. The goal is to connect payments, information, and discovery into a single experience, turning everyday movement through the city into moments of engagement.
Providing Resources for Shop Owners with AI
As a regular LINE Pay user, Chen pays attention not just to how easy it is to scan and go, but to how smoothly things run on the other side of the counter. “I know many small stores are busy and don’t have time to look closely at their numbers. If the platform can help with that, it makes the whole experience better for everyone.”
That perspective reflects how LINE Pay approaches merchant support through technology. Recognizing that time is one of the most limited resources for small and medium-sized businesses, LINE Pay has integrated AI into its merchant-facing Good Partner App to reduce day-to-day operational burden.
Through AI Insight Reports, transaction data is automatically reviewed and combined with contextual factors such as weather, holidays, and local lifestyle patterns, then presented as clear, actionable insights on a single page. For store owners who may not have time to sit down and review reports, the AI Audio Report delivers a concise, one-minute audio overview of sales performance and suggestions.
While these tools are designed for merchants, their impact is felt by users as well — helping ensure that small shops can focus less on management tasks and more on serving customers.
User-Driven at the Core
While LINE Pay continues to develop services like LINE Pay Money and integrate AI and AR into its payment offerings, its focus remains unchanged. The goal is not to just add flashy features, but to make everyday moments simpler and more connected for users—for a better future—just as LINE Pay’s growth and future strategy announced at LINE Pay Vision Day 2025.
That evolution is rooted not just in technology, but in a deep understanding of users, merchants, and local habits. And this approach reflects LINE Pay Taiwan’s ongoing commitment and vision: to be part of everyone’s life.
While LINE Pay continues to develop services like LINE Pay Money and integrate AI and AR into its payment offerings, its focus remains unchanged. The goal is not to just add flashy features, but to make everyday moments simpler and more connected for users—for a better future—just as LINE Pay’s growth and future strategy announced at LINE Pay Vision Day 2025.
That evolution is rooted not just in technology, but in a deep understanding of users, merchants, and local habits. And this approach reflects LINE Pay Taiwan’s ongoing commitment and vision: to be part of everyone’s life.